Goal: We came on board this project with a three week deadline to increase visibility and online registration. The client needed to reach a global audience spanning across 10 countries, with a need to double their current online registration numbers.
Strategy: We created a paid media strategy to implement across Facebook, Instagram, and LinkedIn. We also created 4 organic content pieces to distribute across each of these platforms.
Results: With our strategy, we increased registration numbers in a 20-day time period by 645%. The average started at .67 people per day and grew to 11 people per day. The conference’s website amassed over 24,000 views within a 12-day time period.